Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!)
AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and...
View ArticleMental Model Diagrams (Cartoon)
We tend to carefully create our HTML and CSS, and meticulously place every pixel to our designs. We plan exactly where our content should be placed on a particular site. Among many other decisions...
View ArticleIntroducing RAIL: A User-Centric Model For Performance
There’s no shortage of performance advice, is there? The elephant in the room is the fact that it’s challenging to interpret: Everything comes with caveats and disclaimers, and sometimes one piece...
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